the_executive_q2-2015

9 / 12

June
As New South
Construction approaches
its 25th year in the
industry, I was assigned
the task of digging up
photos and archived
documents from our first
year. As I leafed through
the typewritten pages of
our 1990 business plan,
a myriad of hand-written
notes and sketches for
our logo, I was pleasantly
reminded of the Company
Purpose: “Customer satisfaction
and client relationships will be the strong
point of New South…our success will hinge on
repeat business and creating a reputation for
quality construction…” We have achieved
exactly that—over 70 percent of our work
is repeat clients, and we continue to do
business with our initial clients, including
Coca-Cola and Delta Air Lines.
1. Relationships: In our original
business plan, we focused on building
relationships. We still do. Solid relationships
are built on trust and
that means following
this rule—“Do what
you say you’ll do,
when you say you’ll
do it, and do it right
the first time.”
Our team strives to exceed expectations
on the job and in our communities. As a
result, our relationships with clients are
stronger than ever. Our clients know that
when we’re on the job, we not only want to
build a great project, but we also want to
create a quality environment for their staff
and visitors.
2. Commitment: We are committed
to our clients and their projects, as well as
to the success of our
company and everyone
involved. This is more
than a commitment
to get the job done on
time and on budget.
We are committed
to the privacy of our
clients—after all,
Coca-Cola trusted us
to build The Vault,
which holds its
secret formula
at the World of
Coca-Cola!
I will always remember when we were
in the middle of a project at Wesleyan,
back in the 90’s when the tornados ripped
through Gwinnett County, causing damage
everywhere. Without even asking, we had
crews come to Wesleyan after they worked
a full day on their other projects to help
make repairs and keep that important
project on schedule for the school opening
that was right around the corner.
3. Opportunities: In our early
days, we seized each
opportunity to work
within our target
industries. Those
opportunities have
led to nearly 25 years
of relationships with
the largest companies in the Southeast.
However, project opportunities aren’t the
only measure of success for New South.
Our team members are given opportunities
to develop professionally in our industry
and grow in their role. We have team
members that began as executive assistants,
and now are shareholders of New South.
Through these opportunities, we’ve
managed to develop and keep the hardest
working team in construction, while also
having team members push our firm to be a
leader in innovation and technology.
We recently unveiled our Vision 2020,
which highlights our mission, vision and
goals for our company. Even though it’s a
new document, the values are the same,
and following these values has led to
us being named a “Best Place to Work”
recently by the Atlanta Business Chronicle.
Through relationships, commitment and
opportunities, we continue to successfully
build value, build trust and build Georgia.
Building Value and Trust—and Georgia
BY: DOUG DAVIDSON, PRESIDENT, NEWSOUTH CONSTRUCTION
MARK YOUR CALENDAR
Chairman’s Club Reception
Thursday, June 11
5:00–7:00 pm
Location TBD
Sponsorship of this event is still available.
Contact Donna McBee for more information:
“We are committed to our clients and their
projects, as well as to the success of our
company and everyone involved. This is
more than a commitment to get the job done
and on time and on budget.”
THE EXECUTIVE – Q2 2015
PAGE 9